When I first started out in the online entrepreneurship space, this phrase was E V E R Y W H E R E - like a bad memory or an old t-shirt that you couldn't stand but for some weird reason you didn't want to throw away:




What does that even mean?!?!?!

I was so frustrated because people would say it aaallll the time - over and over again - but there was never any concrete or unique way that would teach me how I - with all the one-of-a-kind-ness that I am - could SPECIFICALLY 'give value.'

Weeellllll, someone finally called us out on it.

And, no joke, I'm really glad that SOMEONE finally put it out there because I've been feeling this for a while - actually since a student in one of my courses asked me this question: "I know there are all these strategies, etc out there, but is there a way to build a business and become profitable by just being myself?"


She asked that question because, if you're honest with yourself, you know that at least 75% of the online entrepreneurship space is COPYCAT CENTRAL. 

We all say the same things, do the same things, our brands all look the same.

Our uniqueness gets DROWNED in the advice & strategies that filter down from the gurus - one of which is 'give value first.'

But finally, someone's shining a light on this ish.

Meet Alp Turan - lawyer turned marketer & opt-in/ email wizard from Turkey. And this is what he said in a blog post back on August 14:

This is going to be controversial.

I don’t believe that you should “give value first”.

At least, the way it’s popularly taught.

Let me explain why.

Basically, “give value first” is the idea that you have to endlessly give away content for free before you “earn” the right to ask for a sale.

Jab, jab, jab - right hook.

I think this is the most disrespectful thing you can do to a customer - especially a serious customer.

First of all, it’s disingenuous.

Take all these “nurture sequences” and “goodwill emails” and 5 email sales sequences some gurus teach, for example.


Now I don't know about you, but THIS is EXACTLY what I've been feeling lately.


  • sucker my subscribers into buying from me
  • manipulate them into making a decision NOW by using scarcity tactics that create fear
  • have my potential clients making decisions to be in my world out of fear


  • empowered clients & buyers
  • subscribers who choose to be in my world because my value is ridiculously obvious to them
  • freedom for them to say yes or no to any offer they have going AND still be confident that their whole world isn't gonna fall a part because they didn't purchase my offer!

Look, I get it.

We sell. Money matters.

But I'm done trying to trick, manipulate and dis-empower the women I serve.

If I truly come from a place of abundance,
If I truly want to help YOU move into a space of abundance, 
If I REALLY, LEGIT want to serve,

Then I don't need you to buy my stuff and buy it 'now.' 

I love serving you, but
I won't die,
my business won't fall a part AND
your life, business and vision won't crumble if you say no to something I'm selling.

The whole strategy just seems like it's coming from fear...

And maybe that's not the case for every 5, 6 or 7-figure entrepreneur that uses these strategies, but it felt that way for me.

And   I'M   D O N E.

There must be another way for me to communicate my value clearly and irresistibly so that the women who need me right now say yes, and those who don't are still comfortable and empowered being in my world.

It's not my job to make you uncomfortable enough to buy from me!!!!!!

It's my job to help you thrive
to help you live your message and walk out your vision
to help you create money, abundance, clarity and ultimately ---> transformed lives.


So I'm on a journey to find a better way to do this online entrepreneurship stuff.

To be clear - you may not be feeling this way at all! These strategies may still be all great and dandy and working for you.

But I realized something the other day: Just because something works, doesn't mean it's right for me.


So what do you think? Did you completely disagree with Alp's post? With my stance? Are you feeling the same way? Sound off in the comments :)